Proraso Shaving Soap

Proraso, founded in 1908 by Ludovico Martelli, has been innovating professional, highest-quality products in the shaving world for generations, evolving to become a staple of Italian culture. From the first Pre-Shave cream in 1948 to the present day, the Martelli family principles have remained steadfast: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

For the ultimate shave experience, Proraso offers the following 10 tips:

1. Morning is the best time to shave, as your skin is at its softest and most relaxed just after you wake up, allowing the razor to glide easier.
2. Always use a Proraso Pre-Shave Cream, as it softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditioning the skin.
3. Wrap your face in a warm, wet towel, just like traditional barbers do. Alternatively, shave after your morning shower when the skin is soft and hydrated from the warm water.
4. The best lather comes from a brush and shaving cream or soap. Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well.
5. While shaving, use a delicate but firm stroke, without putting too much pressure on the razor, and follow the lines of your face, always keeping the skin pulled tight.
6. Keep your razor clean by rinsing the blade with hot water at least once every two swipes. Residue from past shaves can reduce the blades' effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.
7. For the perfect shave, one pass just doesn't cut it. Lather your face a second time and repeat the shave.
8. Don't neglect your post-shave routine. Rinse your face well and repeatedly to remove any residue, and always use Proraso After Shave Balm or Lotion to disinfect, restore, and soften your skin.
9. Take care of your skin, especially if you don't shave every day or have problems with ingrown hair, by applying a face cream daily.
10. If you have any questions, such as which Proraso formula is best for you or the trick to making the best lather, post your question in the Customer Questions section, and one of our pros will be happy to assist.

Proraso's Shaving Soap in a Bowl for Sensitive Skin is a testament to the brand's commitment to quality and innovation. You'll notice that this soap may take a bit more water than you're used to in order to achieve the ideal lather, but this is a result of its manufacturing process and what makes Proraso soap so special. With its much lower moisture content than other shave soaps, you'll need more water on your shaving brush (we'd suggest soaking it for a few minutes prior to lathering) and perhaps just a touch more patience at first to achieve that signature Proraso lather: rich, dense, elastic, and one that doesn't dry out. Once you do, you'll really see the difference and understand why Proraso has become such a staple of shaving culture over the last 6 decades.

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