Proraso Shaving Soap

The Proraso Brand Story: Rooted in Rich Heritage and Craftsmanship

Established in 1908 by Ludovico Martelli, Proraso has been at the forefront of innovation in the shaving industry for generations, becoming a staple of Italian culture. From the introduction of the first Pre-Shave cream in 1948, the Martelli family has remained true to their principles: to create professional, high-quality products that deliver an impeccable shaving experience, both in the barbershop and at home.

Proraso's Refreshing and Toning Shave Soap: A Signature Offering

Proraso's Shave Soap, Refreshing and Toning, is formulated for any man's beard. Eucalyptus oil helps tone and purify facial hair and skin, while menthol aids in refreshing and revitalizing the skin. Proraso's Shave Soap is meticulously crafted using a rigorous "hot soap" process, during which it is left to mature for 10 days in small batches, allowing much of the moisture to evaporate. This results in a more concentrated, richer soap that produces an exceptional lather.

Achieving the Perfect Proraso Shave

To use the Proraso Shave Soap, soak your brush in hot water for a few minutes before shaving. Apply a warm, damp towel to your face (or splash with warm water) to prepare the skin, then apply your preferred Proraso Pre-Shave Cream. After the brush has soaked, gently squeeze out the excess water, leaving it mostly wet. Apply the brush to the soap in fast, repeated circular motions to coat the bristles well. Spread the lather onto your beard and proceed with shaving. Close the lid after use to prevent the soap from drying out.

For a quick shave, apply the Proraso Pre-Shave Cream to your damp face and run the shaving brush under hot water for 30 seconds before applying it to the soap in circular motions. Spread the lather onto your beard, shave, and finish with your favorite Proraso After Shave Balm or Lotion.

Proraso: Barber's Choice Since 1948

Proraso's products are proudly made in Italy and are free from parabens, silicones, mineral oil, SLS, and ingredients of animal origin. Over 95% natural, Proraso's formulas have been trusted by barbers and shaving enthusiasts for over 70 years.

10 Tips for the Perfect Shave

1. Shave in the morning when your skin is at its softest and most relaxed.
2. Always use a Proraso Pre-Shave Cream to soften and straighten the hairs.
3. Wrap your face in a warm, wet towel or shave after a warm shower.
4. Use a shaving brush and cream or soap to increase the volume of your beard hair for a closer shave.
5. Apply the lather in fast, repeated circular motions to coat the brush bristles well.
6. Use a delicate but firm stroke, following the lines of your face and keeping the skin pulled tight.
7. Rinse the blade with hot water at least once every two swipes to remove residue.
8. Lather your face a second time and repeat the shave for the perfect result.
9. Rinse your face thoroughly and apply Proraso After Shave Balm or Lotion.
10. Maintain your skin with a daily face cream, especially if you don't shave every day or have problems with ingrown hairs.

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